Colibrity standard what every project has to satisfy

Your documents, item by item

Two documents commissioned this standard, and between them they carry 351 checkable items. Here is every one of them and what happened to it: 305 became rules, 29 were declined in public, 5 are half of each, and 12 are carried by nothing in the standard. That last column is the one worth reading, and every row in it says whether it is a gap we should close or a control we are right to refuse.

Read backwards, on purpose. Every other page here starts from a rule and names its source; this one starts from the source and names the rule, which is the only direction an item nobody acted on can show up in.

Became a rule A rule requires the same outcome. The note says where the measurable differs.
Declined in public On the not-adopted page, by heading, with the reason.
Half and half One sentence carrying two requirements: one became a rule, one was declined.
No rule carries it Nothing in the standard requires this. The note says whether that is a gap or a decision.

Neither document is named to a client here or on the site. The grid is an outside agency's audit of one delivered site, and a defect list for somebody else's project is not ours to publish. What is published is the control point and what this standard did with it, which is nameless and is the only half a reader has any use for.

The design and build checklist

Design and build checklist · Colibrity (Mariya, CEO) · received 2026-08-23 · 192 items, every one of them below

1. Design & UI Kit 7

Item What they asked for Outcome What we did with it
1.1 UI Kit built: components, variants, auto-layout, variables, published styles Became a rule design.ui-kitSame requirement, and the rule adds a measurable: 0 detached instances.
1.2 Separate mockups for every unique block and page Became a rule design.mockup-coverageOne named frame per section and per page.
1.3 Contrast meets WCAG AA: 4.5:1 body, 3:1 large text and UI Became a rule design.contrast-in-mockup, a11y.contrastSplit deliberately: proven in the mockup, then measured in the browser.
1.4 Text over images readable, overlay or scrim where needed Became a rule design.text-over-mediaThe rule adds where to measure - the image's darkest and lightest region.
1.5 Every action has clear visual feedback Became a rule design.state-set, states.interactive-set, states.loading-feedbackSplit across the design side and the build side, with the 500 ms threshold on the third.
1.6 Meaning never carried by colour alone Became a rule design.not-colour-aloneThe rule gives it a test: a greyscale filter loses nothing.
1.7 Naming convention agreed with the developer Became a rule design.naming-conventionThe one item of Mariya's that had no counterpart on the developer side until the standard added html.bem-naming's partner.

2. Animations 14

Item What they asked for Outcome What we did with it
2.1 Text reveal Became a rule design.motion-specOne of the eight surfaces the motion sheet must name.
2.2 Button hover, all buttons Became a rule design.motion-specOne of the eight surfaces.
2.3 Image reveal Became a rule design.motion-specOne of the eight surfaces.
2.4 Hover on multi-element cards and images Became a rule design.motion-specOne of the eight surfaces - card hover.
2.5 Preloader Became a rule design.motion-spec, states.preloader-budgetThe spec is design's; the 3 s cap is the build's.
2.6 Page transitions Became a rule design.motion-specOne of the eight surfaces.
2.7 Menu open, desktop and mobile Became a rule design.motion-specOne of the eight surfaces - menu on desktop and mobile.
2.8 Footer Became a rule design.motion-specOne of the eight surfaces.
2.9 Every hover effect has a touch equivalent Became a rule states.interactive-setCarried since 2026-09-10 by states.interactive-set, which now says nothing a hover reveals is the only route to it on touch.
2.10 `prefers-reduced-motion` respected Became a rule a11y.reduced-motionThe rule adds the failure mode: the final state, not a faster animation.
2.11 Preloader has a max duration and a fallback Became a rule states.preloader-budgetThe rule sets the cap she left open: visible within 3 s of first byte whatever fails.
2.12 Content stays visible if JS fails Became a rule states.no-js-fallbackThe rule's measurable is 0 elements left at opacity 0 with JavaScript off.
2.13 Only `transform` and `opacity` animated Became a rule perf.animation-costSame constraint, plus stopping off-screen animation.
2.14 Scroll animations work on anchor arrival and back navigation Became a rule states.scroll-reveal-recoveryVerbatim the same two cases: anchor arrival and back navigation.

3. States 12

Item What they asked for Outcome What we did with it
3.1 Dropdowns and select menus Became a rule design.state-set, states.interactive-setSelects are named in both rules' do text.
3.2 Hovers on dynamic elements Became a rule states.interactive-set, design.state-setstates.interactive-set names this case exactly - an element inserted by a filter shows the same states as one present at first load - and design.state-set carries the design half, hover being one of its six.
3.3 Focus state, visible, on every interactive element Became a rule a11y.focus-visible, design.state-setThe rule adds the 3:1 threshold and one global style.
3.4 Active / pressed Became a rule design.state-set, states.interactive-set
3.5 Disabled Became a rule design.state-set, states.interactive-setdesign.state-set names disabled as one of the two states that always go missing.
3.6 Loading Became a rule states.loading-feedback, design.state-setThe rule owns the 500 ms threshold and adds clearing on failure.
3.7 Current page / active nav item Became a rule states.current-page, design.state-setThe build rule's measurable is exactly one aria-current=page per navigation; current is one of the six states design.state-set requires the kit to draw.
3.8 Empty states: no results, empty list, empty cart Became a rule practices.empty-statesHer three cases are inside the rule's five.
3.9 Error messages Became a rule a11y.form-errorsThe rule adds announcement and focus placement.
3.10 Form success pop-up, dedicated page on the configurator Became a rule forms.confirmationThe rule's measurable is focus lands on it, announced, still there at 30 s.
3.11 404 and 500 pages, in the right language Became a rule states.error-page-design, states.error-pagesDeliberately two rules: one designs them, one checks the status code and the lang attribute.
3.12 Overflow: long titles, long words, missing images Became a rule practices.empty-statesLong title and missing image are two of the rule's five cases.

4. Forms 18

Item What they asked for Outcome What we did with it
4.1 Input text 16px minimum on mobile, no iOS auto-zoom Became a rule forms.input-font-sizeThe rule adds the viewport to measure at, 390 px, and that pinch-zoom must still work.
4.2 Required vs optional marked Became a rule a11y.form-labelsCarried since 2026-09-10 by a11y.form-labels: required fields marked in the label and in the markup, and the convention stated once.
4.3 Real `<label>` on every input, not a placeholder Became a rule a11y.form-labelsIdentical position, and it is a blocker both builds fail on the visible half.
4.4 Correct `type` and `autocomplete` attributes Became a rule forms.input-type-and-autocompleteThe rule pins the token list to the spec.
4.5 Errors shown on blur, not after full submission Became a rule forms.error-timingThe rule adds the other half: cleared once valid.
4.6 Error messages explicit and in the right language Became a rule a11y.form-errorsLanguage is carried here and by html.doctype-and-lang.
4.7 Email validated: `letter@letter.co`, 2 letters minimum after the dot Became a rule forms.value-formatsThe rule keeps the dot-TLD floor and drops the two-letter minimum, because .co and single-letter-plus-TLD cases exist; the do text argues it.
4.8 Phone validated with country code if international Became a rule forms.value-formatsThe rule refuses a pattern on the phone field and stores E.164 instead, which is stricter about storage and looser about input than the item.
4.9 Errors announced to screen readers, focus moved to the first one Became a rule a11y.form-errorsBoth halves - announced, focus on the first.
4.10 Server-side validation, not just client-side Became a rule forms.server-side-validationThe rule's measurable is a POST that bypasses the form, rejected field by field.
4.11 Anti-spam: honeypot or captcha + rate limiting Became a rule forms.anti-spam, security.public-post-rate-limitShe allows honeypot OR captcha; the rule requires three layers including the rate limit, so it is stricter than its source.
4.12 Double-submit blocked Became a rule forms.submit-lifecycle1 record on a double click.
4.13 Values preserved if submission fails Became a rule forms.submit-lifecycleValues kept on failure.
4.14 Spinner or "sending" message beyond 0.5s Became a rule states.loading-feedbackHer 0.5 s is the rule's 500 ms; the rule adds clearing on failure and a live region rather than only a spinner.
4.15 Clear confirmation after submission Became a rule forms.confirmation
4.16 File uploads: allowed types, max size, clear rejection message Became a rule forms.file-uploads, security.upload-types-and-executionThe rule adds MIME sniffing rather than trusting the extension, and a second rule keeps uploads non-executable.
4.17 Results sent by email and/or to the CRM Became a rule comms.crm-field-map, comms.submission-deliveryHer wording permits email only with no stored record, which comms.submission-delivery deliberately refuses. The standard is stricter than its source here.
4.18 Thank-you page set to `noindex` Became a rule crawl.indexability-decidedThank-you pages are named in her 7.6 and covered by the recorded decision per template.

5. Consent & legal 19

Item What they asked for Outcome What we did with it
5.1 Terms checkbox: "I accept the general terms and conditions of [Company]" Became a rule legal.terms-consent-checkboxThe rule requires the box name the company, as her wording does.
5.2 Terms link opens a pop-up or a dedicated page Became a rule legal.documents-publishedThe rule requires an own permalink returning 200, linked from the footer and every form.
5.3 Checkbox unchecked by default, mandatory Became a rule legal.terms-consent-checkboxThe rule adds the two failures: still unchecked after a back-nav, and refused server-side.
5.4 Newsletter checkbox separate and optional Became a rule legal.newsletter-separateThe rule's measurable is 0 subscriber records when terms are ticked and newsletter is not.
5.5 Newsletter opt-ins sent to CRM or by email Became a rule comms.crm-field-mapConsent fields are named in the rule's own accept.
5.6 Cookie banner with granular choice, refusing as easy as accepting Became a rule legal.cookie-bannerRefuse in one click at the same visual weight. Both reference builds fail this, and it is CNIL's subject rather than ours.
5.7 Privacy policy and legal notice published and linked Became a rule legal.documents-published
5.8 Consent log stores: user identifier Became a rule legal.consent-recordThe who of who, when, wording, version.
5.9 Consent log stores: status, accepted or refused Became a rule legal.consent-recordAccepted or refused is the status the record must carry.
5.10 Consent log stores: date and time Became a rule legal.consent-recordThe when.
5.11 Consent log stores: exact consent text shown Became a rule legal.consent-recordThe exact wording shown, which is the field that makes the record provable.
5.12 Consent log stores: consent version Became a rule legal.consent-recordIts version.
5.13 Consent log stores: source, page URL or form name Became a rule legal.consent-record-contextSource URL, set by the caller.
5.14 Consent log stores: IP address Declined in public declined: Consent log stores the IP addressDeclined on the ground that it adds directly identifying personal data to a record kept for years without helping prove anything Art. 7(1) asks for.
5.15 Consent log stores: method of consent Became a rule legal.consent-record-contextMethod, set by the caller.
5.16 Consent log stores: purpose of consent Became a rule legal.consent-record-contextPurpose, set by the caller.
5.17 Consent log exportable, retention period defined Became a rule legal.consent-retentionThe rule adds that the retention job actually runs.
5.18 No analytics or marketing scripts before consent Became a rule legal.no-tags-before-consent0 third-party requests before a choice, exactly 1 container. Both reference builds fail it.
5.19 No personal data in URL parameters Became a rule legal.no-pii-in-urlsThe rule enumerates what counts: emails, names, phones, tokens.

6. Images & video 13

Item What they asked for Outcome What we did with it
6.1 All files properly named Declined in public declined: All media files properly namedDeclined as unmeasurable at the file level; the descriptive-filename half of the same idea is declined again from the audit side.
6.2 Images max 200 KB, video max 2 MB Became a rule perf.image-formats, perf.video-weightCarried since 2026-09-10 by perf.image-formats (200 KB per image on the wire) and perf.video-weight (2 MB per video file).
6.3 No oversized images in small blocks Became a rule perf.image-formatsThe rule's accept is the measurable version: no image transfers more than twice the bytes needed at its displayed size.
6.4 Default social image 1200×630, custom one for the homepage Became a rule seo.open-graphThe rule requires the absolute og:image at 1200x630; the custom-homepage half is her 9.1.
6.5 Favicon set Became a rule onpage.faviconThe rule adds what Google needs: square, a multiple of 48px, 200, not Disallowed.
6.6 WebP/AVIF with `srcset` and `sizes` Became a rule perf.image-formatsVerbatim the same three.
6.7 `width`/`height` or aspect-ratio declared, prevents CLS Became a rule perf.clsThe mechanism is in the rule's do text; the rule grades the outcome, CLS 0.1, rather than the attribute.
6.8 Lazy loading below the fold, hero eager and preloaded Became a rule perf.lazy-and-priorityBoth halves, including fetchpriority on the LCP image.
6.9 `alt` on informative images Became a rule a11y.alt-text
6.10 `alt=""` + `aria-hidden="true"` on decorative icons Became a rule a11y.alt-text, a11y.icon-semantics
6.11 `aria-label` on clickable icons Became a rule a11y.icon-semanticsActing icons named.
6.12 Video: poster, muted and inline if autoplay, subtitles if speech Became a rule perf.video-weight, a11y.media-alternativesPoster, muted, playsinline on one rule; captions on the other.
6.13 SVGs optimised, icons in a sprite or inline Declined in public declined: SVGs delivered as a sprite or inlined, one request per icon avoidedDeclined because HTTP/2 removed the request-count argument the item rests on.

7. Critical — breaks indexation 13

Item What they asked for Outcome What we did with it
7.1 One piece of content = one indexable URL Became a rule crawl.signals-agree, seo.canonicalHer meta-principle 1 says the same thing.
7.2 Canonical self-referencing, always to a 200, never to a redirect Became a rule seo.canonicalOne, absolute, on the live host.
7.3 Canonicals updated after every slug change Became a rule crawl.slug-change-redirect, seo.canonical
7.4 Sitemap contains only 200 + indexable + self-canonical pages Became a rule seo.sitemapGenerated, all 200, none noindex.
7.5 One sitemap source: the SEO plugin, not WP core Became a rule seo.sitemapCarried since 2026-09-10 by seo.sitemap: one sitemap source answers, the other returns 404, and robots.txt names the one.
7.6 `noindex` on utility pages: thank-you, login, account, search, cart, checkout Became a rule crawl.indexability-decidedHer list of utility pages is the rule's list of URL-minting templates.
7.7 `noindex` never combined with `Disallow` Became a rule crawl.signals-agreeThe rule's spec is 0 URLs both noindex and Disallowed.
7.8 Order respected: `noindex` → wait for de-indexation → then `Disallow` Became a rule crawl.signals-agreeThe ordering is written into the rule's do text: noindex, wait for it to drop out of Coverage, then Disallow.
7.9 Virtual and non-HTML pages use the `X-Robots-Tag` header Became a rule crawl.indexability-decidedCarried since 2026-09-10 by crawl.indexability-decided: non-HTML routes sit in the decision table and carry the decision as X-Robots-Tag.
7.10 Every indexable page has at least one real `<a href>` link to it Became a rule crawl.internal-reachabilityThe rule adds the JavaScript-off crawl and 0 orphans.
7.11 Large page sets (products, dealers, locations) have a crawlable listing Became a rule crawl.internal-reachability, colibrity.pagination-crawlableThis is the item that actually sources colibrity.pagination-crawlable, which currently cites Michael's brief and is not in it. The rule's do text records the 102 hidden dealer pages this came from.
7.12 dev / staging / admin blocked by Basic Auth or IP restriction Became a rule crawl.sibling-hosts, seo.no-noindex-leakThe rule allows noindex as well as a gate, which is looser than her wording and deliberate: a gate breaks PageSpeed measurement on staging.
7.13 Sitemap, canonical, robots and meta all agree on every page Became a rule crawl.signals-agreeThe rule samples ten URLs where she says every page, so the rule is narrower than its source.

8. Important — pollutes or weakens the index 25

Item What they asked for Outcome What we did with it
8.1 Site representation: `Organization` type, exact name, square logo Became a rule seo.structured-dataExactly one Organization node with a name matching the brand. The square-logo half is not graded by any rule.
8.2 All official brand accounts listed, feeds `sameAs` Became a rule onpage.site-identityCarried since 2026-09-10 by onpage.site-identity: every official account in the Organization node sameAs.
8.3 Default `og:image` set, 1200×630 Became a rule seo.open-graph
8.4 Site title, tagline and title separator consistent Became a rule onpage.site-identityCarried since 2026-09-10 by onpage.site-identity: title, tagline and separator set once, on purpose.
8.5 index/noindex set deliberately per content type Became a rule crawl.indexability-decidedOne recorded decision per template.
8.6 Schema `@type` correct: `Article` for articles, `WebPage` elsewhere Became a rule onpage.schema-fidelityType fits the page.
8.7 Title and description templates set per content type Became a rule seo.title-descriptionGive every template a title pattern is the rule's own do text.
8.8 Tags `noindex` unless they are real landing pages Became a rule crawl.indexability-decidedPaginated tags are named in the rule's list of URL-minting templates.
8.9 Author archives disabled if authorship is unused Became a rule crawl.indexability-decided, security.wp-attack-surfaceAuthor archives are named in the first; author enumeration is closed by the second.
8.10 Categories indexed only if they are real landing pages Became a rule crawl.indexability-decidedTaxonomy archives are named in the rule's list.
8.11 `<title>`, H1 and schema `headline` are full titles, not stubs Became a rule onpage.core-fields, onpage.schema-fidelityThe second rule requires headline equals the visible title.
8.12 Standard WP fields filled, not only ACF or the page builder Became a rule onpage.core-fieldsThe rule names the five consumers that read the core fields and show up in no rendered page.
8.13 Descriptive URLs: `/category/eau-dure/`, not `/?cat=38` Became a rule crawl.url-formatNo ids, no dates, under 115 chars, the page's language.
8.14 Filters lead to clean URLs, not query parameters Declined in public declined: Filters lead to clean URLs, not query parametersDeclined because colibrity.filter-url-state requires the opposite - filter state in query parameters, written with replaceState - and the two cannot both hold.
8.15 Redirects: one hop maximum, no chains Became a rule seo.internal-links-resolve, crawl.slug-change-redirect, migration.redirect-mapOne hop is asserted in all three.
8.16 Internal links point to final URLs Became a rule seo.internal-links-resolveNo chain over one hop.
8.17 No 4XX/5XX in the menu, sitemap or internal links Became a rule seo.internal-links-resolve, crawl.published-urls-resolveThe second rule exists because a published, sitemapped nav item was found 404ing on a live reference build.
8.18 Paginated pages self-canonical Became a rule colibrity.paged-canonicalPage two canonicals to page two.
8.19 Structured data matches what's visible on the page Became a rule onpage.schema-fidelityEvery emitted value matches the rendered page.
8.20 Review stars only if reviews are genuinely visible Became a rule onpage.schema-fidelityThe rule names this case: never emit an aggregateRating for reviews that only exist client-side.
8.21 Breadcrumbs on every page except the homepage, with `BreadcrumbList` Became a rule crawl.breadcrumb-trailOne trail, last item unlinked, BreadcrumbList mirroring it.
8.22 Unique title and meta description per page Became a rule seo.title-descriptionNo two sampled pages share either.
8.23 `hreflang` if multilingual Became a rule seo.hreflangThe rule adds reciprocity, self-reference and x-default.
8.24 301 redirects mapped from all old URLs, redesign only Became a rule migration.redirect-map, seo.redirects-on-launch, crawl.slug-change-redirectThree rules, and all three drop her redesign-only scope and apply to every renamed URL, which is a deliberate generalisation past the source. crawl.slug-change-redirect was missing here until the forward and backward halves of the audit were cross-checked against each other: the rule cited this item and this item did not name it back. Neither half was wrong on its own, which is why only comparing them found it.
8.25 Search Console connected, sitemap submitted, indexation verified Became a rule crawl.search-consoleThe rule adds the part that keeps failing: the build team's own account can open Coverage.

9. Polish 5

Item What they asked for Outcome What we did with it
9.1 Custom social image on the homepage Became a rule seo.open-graph
9.2 `og:title`, `og:description`, `og:url`, `og:image` per page Became a rule seo.open-graphHer four are inside the rule's eight.
9.3 One shared breadcrumb component across all templates Became a rule crawl.breadcrumb-trailOne trail per page is the rule's measurable; one shared component is how it is met.
9.4 First breadcrumb link in the site language, "Accueil" not "Home" Became a rule crawl.breadcrumb-trailCarried since 2026-09-10 by crawl.breadcrumb-trail: the root item is in the page language.
9.5 Share preview tested on Facebook, LinkedIn, iMessage Became a rule onpage.site-identityCarried since 2026-09-10 by onpage.site-identity: a dated preview of the home and one article in the three platforms.

10. Performance — Core Web Vitals 13

Item What they asked for Outcome What we did with it
10.1 LCP under 2.5s Became a rule perf.lcpSame threshold, and the rule adds median of 3 on mobile.
10.2 CLS under 0.1 Became a rule perf.cls
10.3 INP under 200ms Became a rule perf.inp-tbtThe rule adds TBT, which is what a lab run can actually measure.
10.4 Heavy JS/CSS loaded on-demand, per page type Became a rule perf.bundle-budgets, perf.split-points-asserted, perf.enqueue-hygieneThe middle rule is the one Vocalcom fails: the assertion exists and nothing that ships runs it.
10.5 No file loaded twice, no empty stylesheets Became a rule perf.enqueue-hygieneVerbatim both halves, plus a 100-byte floor for near-empty files.
10.6 jQuery removed if unused Became a rule perf.enqueue-hygieneNo library loaded by a template that does not use it.
10.7 Dynamic JS classes safelisted against "Remove Unused CSS" Became a rule perf.optimiser-output-freshHer meta-principle 6 makes the same point and names .is-open and .is-visible.
10.8 Critical CSS regenerated after any optimisation change Became a rule perf.optimiser-output-fresh
10.9 Fonts subset, preloaded, `font-display: swap` Became a rule perf.fontsThe rule adds woff2 only, self-hosted, none over 100 KB, one preload.
10.10 Max 2 font families, 3–4 weights Declined in public declined: Max 2 font families, 3-4 weightsDeclined because the number cannot be defended; perf.fonts grades the bytes instead, which is the thing that actually costs.
10.11 Third-party scripts audited Became a rule perf.third-partyThe rule turns audited into a number: under 250 ms combined main-thread time.
10.12 Tested on throttled 3G and mid-range Android Half and half practices.real-device-check · declined: Tested on throttled 3GThe mid-range Android half is a rule and names the device class. The throttled-3G half is declined: the profile no longer matches any network real visitors use.
10.13 Caching, Brotli/gzip and CDN configured Became a rule perf.caching-and-compressionCaching and compression are graded, including reading what the host actually sends. A CDN is not required by any rule, deliberately - none of these sites has one.

11. Responsive 8

Item What they asked for Outcome What we did with it
11.1 No horizontal scroll at any width Became a rule practices.responsive-breakpoints320 to 2560, no horizontal scroll, no overlap.
11.2 Tested at 320px Became a rule practices.responsive-breakpoints, a11y.zoom-and-reflow320 px is the floor in both.
11.3 Tested on tablet, laptop, large desktop Became a rule practices.responsive-breakpointsThe rule replaces named devices with a continuous range, which catches the widths between them.
11.4 Tested in landscape Became a rule practices.mobile-viewport-chromeLandscape usable is in the rule's spec.
11.5 Safe areas respected on notched iPhones Became a rule practices.mobile-viewport-chromeNothing clipped by the toolbar or notch.
11.6 Sticky header and mobile menu behaviour defined on scroll Became a rule states.sticky-chromeThe rule adds the three failures: shift on stick, anchors landing under the header, scroll not locked.
11.7 Tables and long content handled on small screens Became a rule practices.responsive-breakpointsCovered by no overlap and no horizontal scroll across the range; the rule does not name tables specifically.
11.8 Tested on real iOS Safari Became a rule practices.real-device-checkA real iPhone, not a simulator.

12. Accessibility 9

Item What they asked for Outcome What we did with it
12.1 Touch targets 44×44px minimum Became a rule a11y.target-sizeThe rule grades 24x24, not her 44x44, and its do text argues why: 44 is SC 2.5.5 at AAA and a house bar for the kit, 24 is SC 2.5.8 at AA. This is a partial decline recorded inside a rule rather than on the declines page.
12.2 Full keyboard navigation, logical tab order, no traps Became a rule a11y.keyboard-operableOne reference build's mobile menu cannot be opened from a keyboard at all.
12.3 Modals and mobile menu: focus trapped, Escape closes, focus returns Became a rule a11y.dialog-behaviourAll three: trap, Escape, return.
12.4 One `h1` per page, hierarchical headings Became a rule html.single-h1, seo.headings-describe-content
12.5 Landmarks used: `nav`, `main`, `footer` Became a rule html.landmarksThe rule adds exactly one main and every nav named.
12.6 Skip-to-content link Became a rule a11y.skip-linkThe rule adds that it is the first focusable element and that its target exists.
12.7 `lang` attribute correct per page Became a rule html.doctype-and-langPer page, matching the visible copy.
12.8 Tested at 200% zoom Became a rule a11y.zoom-and-reflow
12.9 Tested with a screen reader on at least one page Became a rule a11y.screen-reader-passThe rule raises it to two surfaces - one content page plus one form - and names the software.

13. Emails & CRM 5

Item What they asked for Outcome What we did with it
13.1 SPF, DKIM and DMARC configured Became a rule comms.email-authenticationThe rule adds one dated test send with all three passing.
13.2 Emails tested on Gmail, Outlook, iPhone Mail Became a rule comms.email-renderingThe rule adds a text part and the 102 KB Gmail clipping cap.
13.3 Correct language, sender name and reply-to Became a rule comms.sender-identityThe rule adds From on the site's domain and Reply-To a real inbox.
13.4 CRM mapping verified field by field, consent fields included Became a rule comms.crm-field-mapThe rule adds a dated signed map and one test record read back.
13.5 Alert if the form or CRM connection breaks Became a rule comms.delivery-alertingThe rule adds a named human and a one-day window.

14. Analytics 3

Item What they asked for Outcome What we did with it
14.1 Analytics installed and consent-gated Became a rule legal.no-tags-before-consent, comms.conversion-eventsConsent-gating is the first rule; installation is implied by the second.
14.2 Conversion events tracked: form submit, newsletter, key clicks Became a rule comms.conversion-eventsHer three examples are the rule's agreed list.
14.3 Confirmation state usable as a conversion trigger Became a rule comms.conversion-events, forms.confirmationThe rule requires the form-submit event fire exactly once per action, which is only checkable because the confirmation is a distinct state.

15. Pre-launch QA 7

Item What they asked for Outcome What we did with it
15.1 Real content proofread, no lorem ipsum, no typos Became a rule delivery.real-contentThe rule splits the item deliberately: the sweep is the build's, proofreading the French copy is Colibrity's sign-off and is said so rather than quietly implied.
15.2 Right language everywhere Became a rule html.doctype-and-lang, states.error-pages, comms.sender-identity, admin.editor-languageFour rules carry the four places language actually goes wrong: the page, the 404, the mail, the admin.
15.3 All links tested, external link behaviour defined Half and half seo.internal-links-resolve, crawl.published-urls-resolve · declined: External link behaviour defined - rel=noopener and a new-window warningAll-links-tested is two rules. The external-link half is declined: modern browsers imply noopener, and a new-window warning is a pattern we do not use.
15.4 Tested on Chrome, Safari desktop and iOS, Firefox, Edge Half and half delivery.browser-matrix · declined: The Edge row of the five-browser test matrixThe rule tests three engines rather than five browsers. Edge is declined because it is Blink, so its row duplicates Chrome's.
15.5 HTTPS everywhere, security headers set Became a rule seo.https-and-mixed-content, security.response-headersThe rule names the five headers and the HSTS max-age.
15.6 Uptime monitoring and backup schedule active Became a rule delivery.monitoring-and-backups, ops.backup-coverage, ops.recovery-drillThe third rule is the one she does not ask for and is the one that matters: a backup nobody has restored is not a backup.
15.7 Client handover: CMS training, documentation, credentials Half and half delivery.client-handover, practices.handover-notes, security.admin-accounts-at-handover · declined: Every account the site depends on is listed with an ownerTraining and documentation are rules, and so is the WordPress administrator list. The wider credential half - registrar, DNS, mail, licences, by holder - was a rule until 2026-08-26, when the citation audit found nothing behind it and it was withdrawn. This row became a split rather than staying green, because her item asked for credentials and we now cover only some of them.

PP. Per-page checklist 15

Item What they asked for Outcome What we did with it
PP.1 One URL, descriptive slug, no parameters Became a rule crawl.url-format
PP.2 Self-canonical to a 200 Became a rule seo.canonical
PP.3 index or noindex decided Became a rule crawl.indexability-decided
PP.4 In the sitemap only if indexable Became a rule seo.sitemap
PP.5 At least one real HTML link pointing to it Became a rule crawl.internal-reachabilityThe rule adds that a sitemap entry is a discovery hint and not a path.
PP.6 Full `<title>` and H1 Became a rule onpage.core-fields, html.single-h1
PP.7 Breadcrumbs present, except homepage Became a rule crawl.breadcrumb-trail
PP.8 Schema correct and matching what's visible Became a rule onpage.schema-fidelity
PP.9 `og:title`, `og:description`, `og:image` set Became a rule seo.open-graph
PP.10 `alt` set on every image Became a rule a11y.alt-text
PP.11 Internal links point to final URLs Became a rule seo.internal-links-resolve
PP.12 Signals don't conflict Became a rule crawl.signals-agree
PP.13 All states present: focus, hover, active, disabled, loading, error, empty Became a rule states.interactive-set, a11y.focus-visible, states.loading-feedback, a11y.form-errors, practices.empty-statesHer seven states are five rules; focus is deliberately its own because it carries a contrast threshold the others do not.
PP.14 Checked at 320px and on real iOS Safari Became a rule practices.responsive-breakpoints, practices.real-device-check
PP.15 Images under 200 KB, correctly sized, dimensions declared Became a rule perf.image-formats, perf.clsCorrectly sized and dimensions declared are graded. The 200 KB cap is not, and is counted once as a gap against 6.2 rather than twice.

Meta-principles 6

Item What they asked for Outcome What we did with it
MP.1 One piece of content, one indexable URL. Became a rule crawl.signals-agree, seo.canonical
MP.2 Signals never conflict: sitemap, canonical, robots, meta. Became a rule crawl.signals-agreeThe rule is this principle made measurable: 0 conflicts in 10 sampled URLs.
MP.3 What you do for Google, do for humans: real links, visible content in schema, descriptive URLs, full titles. Declined in public declined: What you do for Google, do for humansDeclined as a principle rather than a rule: it is the reasoning behind four rules we did ship, and grading it separately would grade them twice.
MP.4 After renaming slugs, re-check: redirects, canonicals, sitemap, internal links, breadcrumbs, schema. Became a rule crawl.slug-change-redirect, seo.canonical, seo.sitemap, seo.internal-links-resolve, crawl.breadcrumb-trailHer six re-checks are five rules; schema fidelity after a rename is the sixth and is onpage.schema-fidelity.
MP.5 Separate code from settings: templates and filters on one side, SEO plugin dashboard and content on the other. Declined in public declined: Separate code from settingsDeclined because half is already asserted twice and the other half contradicts crawl.indexability-decided, which puts the index decision in the template rather than a plugin checkbox.
MP.6 Animation classes (`.is-open`, `.is-visible`) are exactly what "Remove Unused CSS" strips. Safelist them at the start. Became a rule perf.optimiser-output-freshThe rule names the same failure and requires every JS-toggled class be present in the production CSS.

The technical SEO control grid

Technical SEO control grid · A third-party SEO agency, commissioned by Colibrity · received 2026-08-06 · 159 items, every one of them below

1. Crawl et Navigation 61

Item What they asked for Outcome What we did with it
6 Le nombre de pages HTML indexées est cohérent par rapport au nombre de pages dans la structure du site Became a rule crawl.sibling-hostsThe detail is the sibling-host case exactly: admin, etl and admin.dev subdomains answering 200 and crawlable. This is the row that sourced the rule.
7 Il n'y a pas de page(s) orpheline(s) sur le site (absence de pages de destination SEO visitées hors arborescence) Became a rule crawl.internal-reachability41 orphans, of which 102 dealer pages reachable only through a JavaScript map. The rule's do text carries this incident.
8 Les pages stratégiques (ex : catégories principales) sont accessibles depuis la page d'accueil Became a rule crawl.internal-reachability
9 Les autres pages sont accessibles depuis la page d'accueil via un nombre limité de clics (càd < 4) Became a rule crawl.internal-reachabilityThe audit says under 4 clicks, the rule says 3 or fewer, so the rule is stricter.
10 Il y a une balise de lien canonique (canonical) sur chaque page et pointant vers la page elle-même par défaut Became a rule seo.canonicalExactly one, absolute, self-referencing.
11 Il n'y a qu'une seule balise meta robots par page Became a rule crawl.signals-agreeTwo meta robots tags on one URL is a conflict, which is what the rule samples for.
12 Les balises meta robots n'empêchent pas l'indexation du contenu utile Became a rule crawl.indexability-decided, seo.no-noindex-leak
13 Les éléments de navigation entre les différentes pages utilisent une structure de lien HTML classique (<a href>). Became a rule html.buttons-vs-links, crawl.internal-reachabilityThe standard requires the same markup for a semantic reason rather than a crawl one, and both rules land on it.
14 Les éléments de navigation entre les différentes pages sont au format textuel. Declined in public declined: Navigation elements between pages are in text formDeclined after counter-verification: the label is complete in one element in the source and split into spans by JavaScript afterwards, so Google reads the whole label.
15 L'accès aux contenus importants (page d'accueil, catégories, produits, blog, etc.) n'est pas conditionné par : - le recours à certaines technologies comme le Flash - le support de JavaScript et/ou Ajax - l'utilisation de frames ou iframes - l'utilisation des cookies - l'ouverture de pop-up - l'usage de formulaires Became a rule crawl.content-in-server-htmlThe rule's accept is the measurable version: curl returns the h1, the first paragraph and every nav link.
16 Il y a un fichier robots.txt placé à la racine du site. Became a rule seo.robots-txt
17 Le fichier robots.txt autorise l'accès aux contenus importants, y compris les ressources CSS, JS et images nécessaires pour restituer le site comme un navigateur classique. Became a rule seo.robots-txtCarried since 2026-09-10 by seo.robots-txt: nothing a page needs to render is Disallowed.
18 Le fichier robots.txt bloque l'accès aux contenus à ne pas rendre accessibles (répertoires sensibles, scripts d'administration, répertoires de test, images protégées, etc.). Became a rule seo.robots-txtThe rule's do names sandbox, styleguide and internal preview routes.
19 Le fichier robots.txt bloque l’accès aux pages de résultats de recherche interne. Became a rule crawl.indexability-decidedThe standard reaches the same outcome by a different mechanism and says why: search results carry noindex, and crawl.signals-agree forbids adding Disallow on top of it, which is what this row asks for.
20 Il y a un ou plusieurs fichier(s) sitemap utilisé(s) au format XML ou TXT pour répertorier les ressources importantes du site. Became a rule seo.sitemap
21 Les URLs listées dans le(s) fichier(s) sitemap sont les URLs canoniques (URL principales préférées pour chaque page). Became a rule seo.sitemap, seo.canonical, crawl.signals-agree87 URLs in the sitemap were not self-canonical, all of them fallout from one rename.
22 Les URLs listées dans le(s) fichier(s) sitemap renvoient un code serveur "200 OK". Became a rule seo.sitemapEvery child 200, a sample of ten with no redirect.
23 Les URL listées dans le(s) fichier(s) sitemap ne contiennent pas de paramètres de session . Became a rule crawl.url-format, seo.sitemapSession identifiers are excluded by crawl.url-format, which governs the content URL.
24 Les URL listées dans le(s) fichier(s) sitemap sont autorisées au crawl dans le fichier robots.txt et sont indexables . Became a rule seo.sitemap, crawl.signals-agreeNo listed URL carries noindex, and no URL is both noindex and Disallowed.
25 Les URL listées dans le(s) fichier(s) sitemap contiennent les caractères d'échappement nécessaires pour les caractères spéciaux d'URL. No rule carries it XML escaping in the sitemap is asserted by nothing. seo.sitemap requires the file be generated rather than hand-maintained, which makes correct escaping true by construction, so this is unaccounted and deliberately not worth a rule.
26 Le fichier sitemap ne contient pas plus de 50 000 URL et ne dépasse pas 50 Mo. Le sitemap peut être scindé en plusieurs fichiers si besoin. No rule carries it The 50,000-URL and 50 MB protocol limits appear in no rule. Same reasoning as row 25: a generated sitemap splits itself, so this is unaccounted and not worth a rule.
27 L'emplacement du ou des fichier(s) sitemap est spécifié dans le fichier robots.txt. Became a rule seo.robots-txtAn absolute Sitemap: line that itself returns 200.
28 Le fil d'Ariane est présent sur toutes les pages du site à l'exception de la page d'accueil. Became a rule crawl.breadcrumb-trail
29 Le fil d'Ariane est maintenu sur mobile grâce à l'utilisation de techniques de conception responsive. Became a rule crawl.breadcrumb-trail, practices.responsive-breakpoints
30 Le fil d'Ariane est affiché au même emplacement sur l’ensemble des pages, en haut de page. No rule carries it crawl.breadcrumb-trail requires one trail per page and says nothing about where it sits. One shared component makes placement consistent by construction, which is the checklist's own 9.3, so this is unaccounted and not worth a rule of its own.
31 Le fil d’Ariane est basé sur l'emplacement dans l'arborescence et non sur l'historique de navigation du visiteur. Became a rule crawl.breadcrumb-trailVerbatim in the rule's do: where the page sits rather than how the visitor got there.
32 Le fil d'Ariane ne fait pas de lien vers la page en cours (dernier élément du fil d'Ariane). Became a rule crawl.breadcrumb-trailThe last item is the current page and is not a link.
33 Il n'y a qu'un seul fil d’Ariane par page même si celle-ci appartient à plusieurs catégories. Became a rule crawl.breadcrumb-trailTwo trails on a page is worse than none.
34 Le serveur renvoie un code HTTP "404 Not Found" pour les ressources non trouvées. Became a rule states.error-pagesThe rule adds the soft-404 failure and the per-language check.
35 La page d'erreur n'est pas un cul-de-sac pour la navigation. Elle permet de continuer à naviguer sur le site. Elle inclut le menu principal, un lien vers la page d'accueil, la page de contact et peut inclure une zone de recherche. Elle est exempte de modules publicitaires. Became a rule states.error-page-designSite chrome and at least one working route back.
36 Aucune ressource sur le site ne renvoie de code d'erreur (4XX ou 5XX). Became a rule crawl.published-urls-resolve, seo.internal-links-resolveThe one internal 404 was /author/fr/, reachable only from the author sitemap - which is why crawl.indexability-decided names author archives.
37 Le nombre de liens par page est raisonnable (maximum conseillé de 150 - 200 liens par page). Declined in public declined: No more than 150 to 200 links per pageDeclined because the number cannot be defended and was never Google's.
38 Les pages les plus importantes du site sont celles qui reçoivent le plus de liens internes. Declined in public declined: The most important pages receive the most internal linksDeclined as unmeasurable at handover.
39 Aucune ressource redirigée (3XX) n'est présente dans le maillage interne du site. Became a rule seo.internal-links-resolveCounter-verification found 84 of the 95 were canonical tags rather than navigation links, which is a different fault with a different fix.
40 Des boutons ou des éléments de formulaire sont utilisés pour l'ajout au panier, l'ajout à la liste de souhaits ou l'accès aux réseaux sociaux plutôt que des liens HTML. Cela permet d'éviter la dispersion de la popularité vers des contenus non-stratégiques. Became a rule html.buttons-vs-linksSame markup, different reason: the standard requires it because a link goes somewhere and a button does something, and rejects the popularity-dilution argument this row rests on.
41 Les systèmes de filtres (facettes), de tri, d'affichage en grille/liste et de nombre de résultats par page ne créent pas de pièges pour les robots d'exploration. Ils ne génèrent pas de nombreuses URL dupliquées, vides ou peu pertinentes. Became a rule colibrity.filter-indexabilityNo filter combination generates an unbounded set of indexable URLs.
42 Par défaut, les systèmes de filtres (facettes), de tri, d'affichage en grille/liste et de nombre de résultats par page ne créent pas de pages indexables. Became a rule colibrity.filter-indexability
43 Lorsqu'une page de filtre, de tri, d'affichage en grille/liste ou de nombre de résultats par page est générée, elle inclut une directive noindex et déclare la version non filtrée ou non triée comme version canonique (cf. sections 3.1 et 2.2). Became a rule colibrity.filter-indexabilityCanonicalise to the unfiltered listing, or carry noindex.
44 Les pages de filtres (facettes) générées par un système de bornes de valeurs (ex : un filtre de prix) sont bloquées dans le fichier robots.txt. No rule carries it Blocking range-filter URLs in robots.txt is the one route crawl.signals-agree explicitly forbids combining with noindex, and colibrity.filter-indexability reaches the same outcome by canonicalisation instead. Unaccounted by design, and the standard should not adopt it.
45 Le système de filtrage interne est fonctionnel No rule carries it That the filter returns the right results is asserted by no rule. colibrity.filter-url-state grades the URL contract and colibrity.filter-indexability grades what gets indexed; neither opens the listing and checks the count. A rule would have to assert one filtered result set matches a known expected set.
46 Par défaut, les systèmes de filtres (facettes), de tri, d'affichage en grille/liste et de nombre de résultats par page n'utilisent pas de liens hypertextes visibles dans le code source pour éviter de diluer la popularité interne. Declined in public declined: Filter systems do not use hyperlinks visible in the sourceDeclined: it is PageRank sculpting, and colibrity.filter-url-state requires the opposite - state in the URL.
47 Les systèmes de filtres (facettes), de tri, d'affichage en grille/liste et de nombre de résultats par page utilisent JavaScript/Ajax ou la méthode PRG (Post-Redirect-Get) afin de ne pas créer ou laisser apparaître de pages indexables. Declined in public declined: Filters use JavaScript/Ajax or the Post-Redirect-Get patternDeclined for the same reason as row 46.
48 Le système permet l'exploration et l'indexation de certains filtres (facettes) en générant des URL réécrites. Became a rule colibrity.filter-indexabilityFilters matching real search demand stay indexable and appear in the sitemap.
49 Chaque page d'une série paginée dispose d'une URL distincte (ex : avec paramètre de pagination) et inclut le numéro de page. Became a rule colibrity.pagination-in-urlThe rule sets the shape - /page/2/ - and adds that it must work with JavaScript off.
50 Des balises <link rel="prev" ... > et <link rel="next" ...> sont utilisées dans la section <head> des contenus paginés pour indiquer la relation séquentielle entre les URL. Declined in public declined: link rel=prev and rel=next on paginated seriesDeclined: Google stopped using rel=prev/next in 2019 and said so. Three rows of this grid rest on it.
51 La première page de la série paginée contient uniquement une balise <link rel="next" ...>. Declined in public declined: link rel=prev and rel=next on paginated seriesSame decline, first-page variant.
52 La dernière page de la série paginée contient uniquement une balise <link rel="prev" ...>. Declined in public declined: link rel=prev and rel=next on paginated seriesSame decline, last-page variant.
53 Il est possible de naviguer entre les pages de la série paginée à l'aide d'une structure de lien HTML classique. Became a rule colibrity.pagination-crawlableA real a element with an href that resolves to a 200.
54 L'accès aux pages de la séquence paginée ne nécessite pas le support du JavaScript (ex : infinite scroll) et n'est pas conditionné au clic sur des éléments de formulaire (ex : bouton "Plus").. Became a rule colibrity.pagination-crawlable, colibrity.pagination-in-urlThe rule names this failure: a listing whose only navigation is an offset load-more button does not satisfy it.
55 Les liens hypertextes du système de pagination ne contiennent pas d'attribut nofollow. No rule carries it No rule says anything about nofollow on pagination controls. Nothing in the standard emits nofollow anywhere, so this is unaccounted and true by construction rather than worth a rule.
56 La version canonique est correctement définie : la première page d'une séquence paginée n'est pas définie comme la page canonique. Chaque page de la séquence paginée est définie comme sa propre URL canonique ou pointe vers la page view-all (vue complète). Became a rule colibrity.paged-canonicalPage two canonicals to page two.
57 Les liens pointant vers la première page de la série sont corrects afin d'éviter les problèmes de contenu dupliqué (ex : pas de ?p=1 dans le lien). Became a rule colibrity.pagination-in-urlPage one is the bare listing URL, so no ?p=1 duplicate exists to link to.
58 Les séries paginées ne contiennent pas un nombre trop important de pages (ex : > 20). Dans le cas contraire, les éléments appelés (ex : produits, articles de blog) sont accessibles ailleurs sur le site, à des niveaux de profondeur acceptables. Became a rule crawl.internal-reachabilityThe rule's 3-clicks-maximum is the measurable version of this row's acceptable depth.
59 Les URL sont descriptives : elles contiennent les mots-clés pertinents qui facilitent la compréhension du contenu de la page. Became a rule crawl.url-format?cat=38 for a blog filter. The rule refuses numeric ids in the content URL.
60 Les URL ont une structure simple : elles ne contiennent pas d'ID long et complexe, de paramètres excessifs, d'identifiants de session ou de suivi (tracking), ni de répertoires trop imbriqués (ex : >4). Elles n'excèdent pas les 115 caractères. Became a rule crawl.url-formatThe row this rule cites: no long ids, no excessive parameters, no session identifiers, under 115 characters.
61 Les URL ne contiennent ni espace ni caractères spéciaux (non ASCII). Became a rule crawl.url-formatLower case and hyphen-separated is in the rule's do; the accept does not name non-ASCII characters, which on a French site is the case that matters.
62 Les mots des URL sont séparés par des traits d'union (-) plutôt que des traits de soulignement (_) ou d'autres séparateurs non standard ( , ; + ). Les URL n'utilisent pas de successions de mots sans caractère de séparation. Became a rule crawl.url-formatHyphens rather than underscores, in the rule's accept.
63 La langue de l'URL reflète celle du contenu de la page. Became a rule crawl.url-formatIn the same language as the page it serves. The counter-verification found the title and H1 were English too, which onpage.core-fields covers.
64 La structure des URL n'est pas le reflet de l'arborescence car cela peut poser problème dans le cas où un des contenus parents est renommé ou lorsque la page est déplacée. Declined in public declined: URL structure does not mirror the site treeDeclined: it argues against a hierarchy that crawl.breadcrumb-trail and crawl.internal-reachability both rely on.
65 Les URL ne contiennent pas de dates. Ces dates peuvent compromettre la permanence du contenu. Became a rule crawl.url-formatNo date segment, in the rule's spec.
66 La suppression du dernier niveau d'un répertoire dans une URL renvoie vers une ressource existante. No rule carries it Directory hackability - trimming the last URL segment lands on something real - is in no rule. It is a convention Google no longer rewards, so unaccounted and not worth a rule.

2. Gestion de la Duplication de Contenu 8

Item What they asked for Outcome What we did with it
67 Des redirections permanentes (code de réponse HTTP 301) sont mises en place de la version HTTP vers la version HTTPS Became a rule seo.https-and-mixed-contentOne 301 from http to https.
68 Les autres variations fréquentes d'URL ne génèrent pas de duplication de contenu : - redirection permanente ou canonicalisation des différentes versions de la page d'accueil (index, home, etc.) vers la racine - redirection permanente des URL sans slash final ("/") vers URL avec slash final (ou inversement), sauf si une extension est présente - redirection permanente des URL partageant un même ID mais des slugs (libellés textuels descriptifs) différents Became a rule seo.canonical, crawl.sibling-hostsThe canonical must equal the URL requested once redirects have resolved, which settles the index, trailing-slash and case variants. A www duplicate is a sibling host and is enumerated by the second rule.
69 Chaque page indexable du site possède une URL canonique, c'est-à-dire une version privilégiée d'URL. Became a rule seo.canonical
70 La version canonique de l'URL est déclarée par l'une des méthodes suivantes : - balise <link rel="canonical"...> placée dans section <head> du code HTML - en-tête HTTP rel="canonical" (ex : pour les fichiers PDF générant de la duplication de contenu) La déclaration de la version canonique dans les sitemaps est évitée. Declined in public declined: Canonical declared by HTTP header for PDFsDeclined: a PDF that needs a canonical header is a PDF that should not be indexable in the first place.
71 La version canonique de l'URL n'est déclarée qu'une seule fois (ex : il n'existe qu'une seule balise <link rel="canonical"...> par page indexable). Became a rule seo.canonicalExactly one canonical link per page.
72 La version canonique renseignée dans la balise canonical est indexable et renvoie un code d'état HTTP "200 OK". Became a rule seo.canonical, crawl.signals-agreeNo page canonicalises to a URL that answers noindex, a redirect or a 404.
73 La version privilégiée des pages qui ne doivent pas être indexées (ex : CGU, CGV, mentions légales) ne déclare pas d'URL canonique. Declined in public declined: Pages that must not be indexed declare no canonical URLDeclined: a self-canonical on a noindex page is harmless, and removing it breaks nothing this grid measures.
74 La version canonique renseignée est une URL absolue, c'est-à-dire une URL complète qui inclut le protocole (HTTP ou HTTPS), le domaine et le chemin complet de la page. Became a rule seo.canonicalAbsolute, on the live host.

3. Qualité des Contenus 43

Item What they asked for Outcome What we did with it
75 Aucune directive n'empêche l'indexation des contenus importants (page d'accueil, catégories, produits, blog, etc.) Became a rule seo.no-noindex-leak, crawl.indexability-decided
76 Les contenus de faible qualité ou sans intérêt pour le référencement sont rendus non indexables par l'une des méthodes suivantes : - balise <meta name="robots" content="noindex"> placée dans la section <head> du code HTML - en-tête HTTP X-Robots-Tag: noindex (ex : pour les ressources non HTML) Became a rule crawl.indexability-decidedEither mechanism, and the rule requires the decision be recorded per template rather than found per page.
77 Les pages suivantes contiennent l’instruction noindex : - pages de connexion ou de mot de passe perdu - pages d'archives - pages d'accès à l'admin - pages de résultats de recherche interne Became a rule crawl.indexability-decidedLogin, archives, admin and internal search are all named in the rule's list of URL-minting templates.
78 Une directive nofollow, utilisée pour spécifier aux moteurs de recherche de ne pas suivre les liens présents sur une page, n'est ajoutée à l'instruction noindex que lorsque les pages du site contiennent elles-mêmes des liens vers des pages de faible qualité. Declined in public declined: nofollow added alongside noindexDeclined: nofollow on a noindex page wastes the links it holds and Google treats nofollow as a hint.
79 L'instruction d'indexation ou de non indexation n'est déclarée qu'une seule fois (ex : il n'existe qu'une seule balise <meta name="robots"...> par page). Became a rule crawl.signals-agreeTwo robots directives on one URL is a conflict, which is what the rule samples for.
80 Les balises title sont définies sur chaque page Became a rule seo.title-description
81 Les balises title sont propres à chaque page (pas de duplication) Became a rule seo.title-descriptionNo two sampled pages share either.
82 Les balises title sont écrites selon les bonnes pratiques SEO (pas de bourrage de mots-clés, etc.) No rule carries it Editorial quality of a title is asserted by no rule. seo.title-description grades presence, uniqueness and length, which is the measurable proxy the standard deliberately uses instead. Unaccounted, and not worth a rule: keyword stuffing is a judgement, not a check.
83 Il n'y a qu'une seule balise title par page Became a rule html.valid-markupTwo title elements in one head is an HTML validity error, so the W3C validator run catches it.
84 Les balises meta description sont définies sur chaque page Became a rule seo.title-description
85 Les balises meta description sont propres à chaque page (pas de duplication) Became a rule seo.title-description
86 Les balises meta description sont écrites selon les bonnes pratiques SEO (pas de bourrage de mots-clés, etc.) No rule carries it Same as row 82, for the description rather than the title: editorial quality is a judgement, and seo.title-description grades the 70-to-160-character range instead, which is the measurable proxy the standard deliberately uses in its place. Not worth a rule.
87 Il n'y a qu'une seule balise meta description par page Became a rule seo.title-descriptionCarried since 2026-09-10 by seo.title-description: exactly one title element, one description and one robots meta per page.
88 Les balises h1 sont définies sur chaque page Became a rule html.single-h1
89 Les balises h1 sont propres à chaque page (pas de duplication) Became a rule html.single-h1Carried since 2026-09-10 by html.single-h1: no two sampled pages share an h1.
90 Les balises h1 sont écrites selon les bonnes pratiques SEO (pas de bourrage de mots-clés, etc.) Declined in public declined: h1 tags under 70 charactersDeclined: Google imposes no h1 length, and the counter-verification says so.
91 Il n'y a qu'une seule balise h1 par page Became a rule html.single-h1
92 La langue de la page est déclarée à l'aide de l'attribut lang de la balise <html>. La valeur employée respecte la directive RFC 5646. Became a rule html.doctype-and-lang
93 Il existe un seul menu de navigation qui s'adapte et se réorganise en fonction de la taille de l'écran. Cela signifie que le menu ne doit pas être répété à plusieurs endroits dans le code HTML d'une page. Declined in public declined: A single navigation menu, not a desktop and a mobile oneDeclined: two menus in the markup is a normal responsive pattern and costs nothing at crawl.
94 Les pages du site utilisent une structure sémantique HTML5 appropriée, en utilisant des balises pour leur signification intrinsèque et non leurs propriétés de style. Cela comprend notamment : - <article> pour représenter un contenu autonome ou indépendant sur la page - <section> pour les parties distinctes d'un contenu - <nav> pour la navigation - <main> pour le contenu principal de la page - <aside> pour le contenu tangentiel, accessoire ou complémentaire (ex : articles associés) - <header> et <footer> pour l'en-tête et le pied de page d'une section ou d'une page - <table> pour les tables de données (et non pour la mise en page) - <h1> à <h6> pour les titres et sous-titres - <p> pour les paragraphes - <ul> et <ol> pour les listes Half and half html.landmarks, html.lists-and-tables · declined: Blog and product pages could add an aside; article should wrap the whole itemThe semantic-HTML5 requirement is two rules. The specific aside and article advice in the row's own detail is declined.
95 Les balises <h1> à <h6> sont réservées au contenu principal de la page. Elles ne sont pas utilisées sur les éléments qui se répètent sur toutes les pages (éléments de navigation, footer, etc.). Became a rule seo.headings-describe-content, html.landmarksHeadings describe the section beneath them, and repeated chrome sits in landmarks rather than in the outline.
96 La hiérarchie et l'ordre des balises <h1> à <h6> sont respectés : ils suivent une progression logique. Became a rule html.single-h1, seo.headings-describe-contentNo skipped heading levels, and the outline reads as an outline.
97 Des données structurées Schema.org sont utilisées sur le site afin de permettre l'affichage de résultats de recherche enrichis. Became a rule seo.structured-data
98 Le fil d'Ariane fait l'objet de données structurées BreadcrumbList. Became a rule crawl.breadcrumb-trailBreadcrumbList carrying the same items, names and order as the visible trail.
99 La page d'accueil fait l'objet de données structurées Organization (organisation), LocalBusiness (entreprise locale) ou d'un sous-type représentatif de l'activité du site. Ces données sont administrables depuis le back office. Became a rule seo.structured-data, practices.no-hardcoded-contentOne Organization node with a name matching the brand; the editable-from-the-back-office half is the second rule.
100 Les pages de produits font l'objet de données structurées Product. No rule carries it seo.structured-data names Organization and BreadcrumbList as the types to emit, and onpage.schema-fidelity checks that whatever is emitted matches the page. Neither requires a Product node on a product page, and no project in this estate has products. A commerce project would need a rule naming the types its templates owe.
101 Les avis et évaluations des clients font l'objet de données structurées Review (avis spécifique) et/ou AggregateRating (évaluation globale). No rule carries it The standard takes the opposite position on purpose. onpage.schema-fidelity forbids emitting an aggregateRating for reviews that only exist client-side, and the checklist's own 8.20 says review stars only if the reviews are genuinely visible. Unaccounted by design; the standard should not adopt this row.
102 Les contenus éditoriaux, d'actualités ou de blog font l'objet de données structurées Article (contenu éditorial générique), NewsArticle (articles d'actualités) ou BlogPosting (articles de blog). Became a rule onpage.schema-fidelityType fits the page: Article for articles.
103 Les données structurées sont correctement intégrées au format JSON-LD. Became a rule seo.structured-dataJSON-LD is the format the rule's do assumes throughout.
104 Des noms de fichier descriptifs et explicites sont donnés aux images, en utilisant des traits d'union pour séparer les mots. Declined in public declined: Descriptive image filenames, hyphens not underscoresDeclined: Google reads alt text and surrounding copy, and a CMS renames uploads anyway.
105 Vos images sont toutes présentes sur le site (aucune image vide ou de remplissage) Became a rule delivery.real-content0 references to a starter-theme demo image across the sitemap.
106 L'attribut alt est renseigné pour chaque image porteuse d'information afin de décrire simplement ce que représente l'image. Became a rule a11y.alt-textAlt that earns its place, empty on decorative.
107 Le site utilise des URL distinctes pour chaque version linguistique ou régionale, sans ajustement basé sur les cookies ou les paramètres du navigateur ni modification dynamique. Became a rule crawl.language-urlsA distinct URL per language, no adjustment by cookie or browser setting.
108 Le site utilise l'une des structures suivantes : - des noms de domaine spécifiques au pays (domaines nationaux ccTLD) - des sous-domaines d'un domaine de premier niveau générique (gTLD) - des répertoires d'un domaine de premier niveau générique (gTLD) Le site n'utilise pas de paramètres d'URL pour la gestion du multilingue/multirégional. Became a rule crawl.language-urlsSubdirectory, subdomain or its own domain - the rule names the same three.
109 Le site permet aux utilisateurs de changer la langue de la page, par exemple par l'utilisation d'un lien hypertexte, d'un drapeau ou d'une liste déroulante. Became a rule crawl.language-urlsEvery switcher control is an a element with an href.
110 Aucune redirection automatique n'est utilisée en fonction des paramètres linguistiques du navigateur (attribut Accept-Language) ou de l'emplacement de l'adresse IP de l'utilisateur. Became a rule crawl.language-urls0 automatic redirects by IP or Accept-Language, which the rule argues costs a whole language index rather than a score.
111 Chaque page ne propose qu'une seule langue et évite les traductions côte à côte pour faciliter l'identification de la langue. Became a rule html.doctype-and-langA page carrying two languages cannot have a lang attribute that matches its visible copy, which is the rule's own measurable.
112 Le site utilise des annotations hreflang pour indiquer la correspondance entre les pages et les zones géographiques ou langues. Became a rule seo.hreflang
113 Les URL utilisées pour les annotations hreflang renvoient un code de réponse 200 et sont indexables. Became a rule seo.hreflangFollowing any alternate must land on a page that lists the original back, which a non-200 cannot do.
114 Les langues des annotations hreflang suivent le format ISO 639-1, et les régions (facultatives) sont conformes au format ISO 3166-1 Alpha 2. Became a rule seo.hreflangCarried since 2026-09-10 by seo.hreflang: ISO 639-1 codes with at most an ISO 3166-1 region, never a locale.
115 Les annotations hreflang sont correctes : pas de doublons pour une même langue, pas de liens de renvoi manquants ou de pages qui ne se référencent pas elles-mêmes. Became a rule seo.hreflangEvery version plus itself plus x-default, all pointing back.
116 La langue de l'URL reflète celle du contenu de la page. Declined in public declined: URL language reflects page content - two reviewers reached opposite verdictsDeclined here as an audit row while crawl.url-format keeps the requirement, because the grid states it twice and grades it two different ways - row 63 Incomplet, row 116 the same text.
117 La langue de la page est déclarée à l'aide de l'attribut lang de la balise <html>. La valeur employée respecte la directive RFC 5646. Became a rule html.doctype-and-langThe same control as row 92, stated twice in the grid.

4. Expérience Utilisateur 8

Item What they asked for Outcome What we did with it
118 Le site utilise le protocole HTTPS, ce qui permet une connexion sécurisée entre l'utilisateur et le serveur. Became a rule seo.https-and-mixed-content
119 Il n'y a pas de mélange de contenus sécurisés (HTTPS) et non sécurisés (HTTP) sur les pages (contenu mixte). En particulier, toutes les ressources du site, telles que les images, les scripts et les feuilles de style, sont également sécurisées et utilisent le protocole HTTPS. Became a rule seo.https-and-mixed-contentNo sampled page contains an http:// asset URL.
120 Le site est conçu en suivant une logique Mobile First (expérience utilisateur optimale sur les appareils mobiles) et s’adapte aux différents appareils et tailles d’écran (ordinateurs de bureau, tablettes ou smartphones). Became a rule practices.responsive-breakpointsThe rule replaces mobile-first as a philosophy with a measurable range, 320 to 2560.
121 Les éléments interactifs, tels que des boutons ou des liens, ne sont pas placés trop près les uns des autres. Became a rule a11y.target-size24 px of clear space is the rule's alternative to the size floor.
122 La taille du texte utilisée sur le site est suffisamment grande pour être lisible facilement. Became a rule a11y.zoom-and-reflowCarried since 2026-09-10 by a11y.zoom-and-reflow: body text computes to 16 px or more at every width.
123 Le contenu de la page ne dépasse pas la largeur de l'écran et ne nécessite donc pas de défilement horizontal. Became a rule practices.responsive-breakpointsNo horizontal scroll across the range.
124 Le contenu est immédiatement accessible aux utilisateurs, sans être visuellement couvert ou obstrué par des fenêtres pop-up ou des interstitiels intrusifs. Declined in public declined: No intrusive interstitial covering the content on arrivalDeclined: the cookie banner is a required interstitial and legal.cookie-banner governs it.
125 Le contenu principal du site est visible par défaut. En particulier, le contenu important n'est pas masqué par des propriétés CSS telles que "display:none" ou chargé en utilisant uniquement du JavaScript. Became a rule crawl.content-in-server-html, states.no-js-fallbackTwo rules, deliberately: one for the crawler, one for the visitor.

5. Web Performance 37

Item What they asked for Outcome What we did with it
126 Les pages indexables du site ont un score LCP (Largest Contentful Paint) inférieur à 4 s. Declined in public declined: LCP under 4 s, INP under 500 ms, CLS under 0.25Declined: these are the poor-threshold boundaries, not the good ones. perf.lcp holds 2.5 s instead.
127 Les pages indexables du site ont un score INP (Interaction To Next Paint) inférieur à 500 ms. Declined in public declined: LCP under 4 s, INP under 500 ms, CLS under 0.25perf.inp-tbt holds 200 ms instead.
128 Les pages indexables du site ont un score CLS (Cumulative Layout Shift) inférieur à 0,25. Declined in public declined: LCP under 4 s, INP under 500 ms, CLS under 0.25perf.cls holds 0.1 instead.
129 Le temps de réponse initial du serveur (TTFB) est inférieur à 600 ms. Became a rule perf.ttfbThe grid says 600 ms and the rule says 800 ms, so the rule is looser here and it is the only threshold in the grid where that is true.
130 Le protocole HTTP/2 est utilisé pour toutes les ressources du site. Declined in public declined: HTTP/2 used for all resourcesDeclined: it is a hosting fact rather than a build one, and every host in scope already serves it.
131 Le nombre de requêtes et la taille des transferts sont réduits au maximum. Became a rule perf.page-weight, perf.enqueue-hygieneTransfer size is budgeted; request count is graded as no asset requested twice and no unused library.
132 Les chaînes de requêtes critiques, qui sont des séquences de requêtes essentielles au rendu de la page et qui dépendent les unes des autres, sont évitées. Became a rule perf.no-render-blockingThe render-blocking audit lists nothing beyond the site's own critical stylesheet.
133 Les chaînes de redirections inutiles, telles que les redirections de HTTP vers HTTPS, puis de HTTPS vers HTTPS WWW, sont évitées. Became a rule seo.https-and-mixed-content, seo.internal-links-resolveOne 301 to https, and no chain of more than one redirect.
134 La taille totale des ressources chargées par chaque page est inférieure à 5000 KiB afin d'éviter des charges de données excessives. Became a rule perf.page-weightThe transfer half of the rule. The grid allows 5000 KiB and the rule allows 2 MB with video excluded, so the rule is materially stricter. Row 139 carries the DOM half, and the rule rests on both rows rather than this one - which its citation has said since 2026-08-26, when it turned out to name only this row while setting a limit from that one.
135 Les ressources statiques (polices, images, médias, scripts et feuilles de style) sont mises en cache de manière efficace. Became a rule perf.caching-and-compressionA year, immutable, on hashed assets.
136 La compression du texte est activée en utilisant des méthodes telles que Brotli, Gzip ou Deflate pour réduire la taille des fichiers. Became a rule perf.caching-and-compressionbr or gzip on HTML, CSS and JS, read off the live response rather than assumed.
137 Les requêtes clés vers des ressources tierces, comme Facebook ou YouTube, utilisent la préconnexion (<link rel=preconnect>). Became a rule perf.enqueue-hygieneThe rule caps resource hints at four rather than requiring them, which is a deliberate tension with this row: past four, hints compete with the requests they should speed up.
138 Les ressources tierces sont chargées à l'aide de façades, de sorte que leur chargement réel n'a lieu que lorsque l'utilisateur interagit avec elles. Became a rule perf.third-partyThe rule grades the outcome - under 250 ms combined main-thread time - and leaves the facade as one way to reach it.
139 La taille du DOM de chaque page est inférieure à 1500 nœuds, avec une profondeur de moins de 32 nœuds. Became a rule perf.page-weight1400 elements against the grid's 1500, with an escape the grid does not offer: since 2026-08-26 a template whose length is set by how much content it holds may pass the element half by measuring instead, on its largest page. The element cap is a proxy for main-thread cost, this standard measures that cost directly in perf.inp-tbt, and where a proxy and the thing it stands for disagree the proxy is what gives. This site is the worked example on /self-check/. The depth-under-32 half is in no rule and is rarely the binding constraint.
140 Les pages utilisent des écouteurs d'événements passifs pour améliorer les performances de défilement. No rule carries it Passive event listeners appear in no rule. perf.inp-tbt grades the outcome they serve - median mobile TBT of 200 ms or less - so this is unaccounted and not worth a rule of its own.
141 Tout le texte reste visible pendant le chargement des polices Web, garantissant une expérience de lecture continue. Became a rule perf.fontsfont-display is set, which is what keeps text visible during the swap.
142 Le thread principal des pages du site n'est pas occupé pendant plus de 4 secondes. Became a rule perf.inp-tbtThe grid allows 4 s of main-thread work and the rule allows 200 ms of TBT, so the rule is far stricter.
143 Le code tiers, tel que le suivi (tracking) ou le chargement des webfonts, ne bloque pas le thread principal pendant plus de 250 ms. Became a rule perf.third-party250 ms in both, and the only threshold in the grid the standard adopted unchanged.
144 Les animations non-composées, c'est-à-dire les modifications CSS/JS qui entraînent une réimpression des pixels sur la page, sont évitées pour améliorer les performances et la fluidité de l'expérience utilisateur. Became a rule perf.animation-costtransform and opacity only.
145 Les changements majeurs de mise en page (apparition soudaine ou déplacement d'éléments) sont évités pour ne pas perturber les utilisateurs. Became a rule perf.cls
146 Les images PNG et JPG sont compressées de manière efficace pour réduire leur taille. Became a rule perf.image-formats
147 Les images sont diffusées au format AVIF, WebP, JPEG 2000 ou JPEG XR. Became a rule perf.image-formatsThe rule requires WebP or AVIF and drops JPEG 2000 and JPEG XR, which no current browser needs.
148 Le chargement des images masquées ou situées en dessous de la ligne de flottaison est différé (lazy loading). Became a rule perf.lazy-and-priority
149 Les images sont correctement dimensionnées et ne nécessitent pas d'être réduites par le navigateur. Became a rule perf.image-formatsNo image transfers more than twice the bytes needed at its displayed size.
150 Les images ont des dimensions spécifiées explicitement avec les attributs width et height. Became a rule perf.clswidth and height on every image and video, in the rule's do.
151 L'image la plus large de la page (ex : bannière de la page d'accueil, visuel produit principal) est préchargée. Became a rule perf.lazy-and-priorityfetchpriority high on the LCP image, and never lazy.
152 Les fichiers GIF animés sont convertis en formats vidéo tels que MPEG4 ou WebM pour optimiser leur taille. Became a rule perf.image-formatsCarried since 2026-09-10 by perf.image-formats: no animated GIF is served.
153 Le temps d'exécution du JavaScript est maintenu en dessous de 3s. Became a rule perf.inp-tbtMain thread kept free during load.
154 Les scripts sont exécutés de manière à ne pas bloquer le rendu de la page. Became a rule perf.no-render-blockingDeferred or type=module.
155 La fonction JavaScript document.write() n'est pas utilisée. Declined in public declined: document.write() is not usedDeclined: no code in this estate uses it and no build tool emits it.
156 Les ressources JavaScript sont minifiées en supprimant les espaces, les virgules et les caractères inutiles. Became a rule perf.bundle-budgetsThe rule grades the bytes rather than the technique, and a gzip budget per chunk cannot be met unminified.
157 Les ressources JavaScript inutilisées ou non-critiques sont supprimées ou réduites. Became a rule perf.bundle-budgets, perf.split-points-assertedThe second rule is the one Vocalcom fails: the chunk assertion exists and nothing that ships runs it.
158 L'ancien standard JavaScript (ES5) n'est pas proposé aux navigateurs modernes afin d'éviter les téléchargements inutiles de fichiers. Became a rule perf.bundle-budgetsNo rule names a browser target; legacy bytes are caught as bytes.
159 Les pages n'héritent pas de modules JavaScript dupliqués provenant de différentes sources. Became a rule perf.split-points-assertedCarried since 2026-09-10 by perf.split-points-asserted: no module appears in two chunks.
160 Les ressources CSS sont minifiées en supprimant les espaces, les virgules et les caractères inutiles. Became a rule perf.bundle-budgetsSame as row 156, for CSS.
161 Les ressources CSS inutilisées ou non-critiques sont supprimées ou réduites. Became a rule perf.bundle-budgets, perf.optimiser-output-freshThe second rule is the one that keeps a Remove Unused CSS pass from stripping the classes JavaScript toggles.
162 Les feuilles de style ne bloquent pas le rendu de la page. Became a rule perf.no-render-blockingOnly above-the-fold CSS is render-blocking.

6. Vérification et Mesure 2

Item What they asked for Outcome What we did with it
163 Une propriété Search Console a été ajoutée pour le site. Became a rule crawl.search-consoleThe rule adds the half that keeps failing: the build team's own account can open Coverage.
164 Un outil de suivi de trafic (ex : Google Analytics) a été installé sur le site. Became a rule comms.conversion-events, legal.no-tags-before-consentInstalled by the first, consent-gated by the second.